Written by 1:26 am Science & Technology Views: [tptn_views]

The Boring Phone is a nostalgic branding exercise by HMD and Heineken

HMD really wants us to have more fun. Earlier this 12 months, it announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and inventive firm Bodega on one other effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll have to be no less than 21 to view — but mainly It’s a translucent flip phone with no apps, just good retro vibes to assist you to connect along with your friends over a chilly one.

The Boring Phone is outwardly real — I do know, I used to be skeptical, too — but it can only be available through giveaways and isn’t occurring sale. It’s a limited edition run and Heineken’s website indicates 5,000 shall be made. There’s a 2.8-inch QVGA display on the within, a 1.77-inch display on the skin, a 0.3-megapixel camera, and a 3.5mm headphone jack. It supports calling and texting via 2G, 3G, and 4G, but good luck finding a functioning 3G network anywhere within the US.

Specs are irrelevant, though; the Boring Phone is a marketing stunt and, truthfully, a fairly fun one. If you would like navigation, Heineken’s promotional website suggests that you simply simply text your pals for directions. You may play Snake in a nod to HMD’s Nokia license. And once more, translucent tech is within the news. Call it a comeback.

The Boring Phone shall be available through social media giveaways within the UK, with other markets to follow later within the 12 months. And in the event you don’t occur to win one, you’ll give you the chance to download an app that “turns smartphones boring” starting in June. Sign up on Heineken’s website to remain on top of all things Boring Phone.

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