Written by 3:53 pm Science & Technology Views: [tptn_views]

Apple releases free recent sports app for iPhone

New York Yankees center fielder Aaron Judge, #99, hits his 62nd home run to beat the Roger Maris home run record throughout the game between the Texas Rangers and the New York Yankees at Globe Life Field in Arlington, Texas, on Oct. 4, 2022.

Icon Sportswire | Icon Sportswire | Getty Images

Apple on Wednesday released a free recent iPhone app for tracking sports scores, its latest effort to turn out to be a significant provider of sports content and news.

The app, called Apple Sports, does one thing well: show sports scores from all the key teams and leagues. Users within the U.S., Canada and the U.K. can download it Wednesday, the primary day of the Major League Soccer season.

Apple services chief Eddy Cue said the corporate designed the app to be fast and easy for multiple quick checks per day. It will stand out from other sports scores apps because Apple doesn’t represent a team or league and is not incentivized to interact users for long sessions, he said.

“You want your scores principally to be real time. You want them to be very easy to get to. And nothing else is getting in the way in which. And that is the primary purpose of the app,” said Cue, hoarse from cheering on the Super Bowl, in an interview last week.

Apple has moved into sports in recent times by buying rights and airing Major League Baseball and Major League Soccer games, adding additional sports journalism to its News app and airing sports-related documentaries about teams similar to the Golden State Warriors and the New England Patriots on Apple TV+.

Apple also bid for rights to National Football League games last 12 months before losing out to YouTube, CNBC reported, and is predicted to be a player in upcoming rights negotiations for the National Basketball Association. Apple, like Google and Amazon, sees major live sports events as a possible anchor for its streaming services.

This recent app, which won’t come pre-installed on iPhones, is tightly integrated with Apple’s other Services apps, similar to the TV app and News app.

For example, it can take the user’s existing preferences for favorite teams, sports and leagues from those apps, so when the Sports app is first opened, many will already see scores from their favorite teams.

Notifications and live activities are also handled by the Apple News and Apple TV apps, including existing features similar to notifications for game start times or an alert for an in depth game the user is concerned with.

Most game pages will include sport-specific information, similar to who scored goals, which players are on the court or who’s on first base. Pages may even include live betting odds, but users can turn them off in settings.

The game pages may even often include an Apple TV button. That means the user can tap the button to view a livestream of the sport. It works for sports Apple carries, in addition to games on streaming services which might be connected to the Apple TV app, a lot of which still require a cable subscription but will increasingly be available from over-the-top streamers.

“In a super world, when I’m the Duke game, it says open the TV app, I’d prefer it to get me to the sport of basketball,” Cue said. “And that is what we attempt to do.”

Notably, there is not a special version for Apple’s recent Vision Pro headset, which is the most effective Apple product for watching sports on a giant virtual display.

Cue has spoken about Apple’s desire to repair sports distribution since before Apple had a streaming service. He critiqued cable channel guides in a 2016 interview with The Hollywood Reporter, and the way it was tough to seek out the Duke game. In 2019, Apple gave Sports Illustrated a glance right into a war room the corporate built to watch games and send notifications.

Cue said Apple does a good amount of behind the scenes to work with app developers and streaming providers to get their services working seamlessly with Apple’s services, for instance. Apple’s goal is to make it easy and clean to seek out sports information, and eventually, seamlessly cue up the sport with just a few taps.

“As an enormous sports fan, there’s never been a greater time, there’s never been a worse time,” Cue said. “The best time is that just about every thing on this planet is televised in some fashion. But it’s never been worse. Because of the quantity of services, the rights, the blackouts, the restrictions.”

Apple may even have features that may allow users to follow college basketball’s March Madness tournament within the app, Cue said.

Here’s a listing of leagues Apple says it can support:

  • MLB
  • NFL
  • NCAA football
  • WNBA
  • MLS
  • NBA
  • NCAA basketball (men’s and girls’s)
  • NHL
  • Bundesliga
  • LaLiga
  • Liga MX
  • Ligue 1
  • Premier League
  • Serie A
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