For those of you who may not know, The Inkey List is a U.K.-based brand that made its option to Sephora shelves worldwide back in 2019. Brand co-founder and chemist Mark Curry and co-founder Colette Laxton were dedicated to making a brand that introduces reasonably priced and effective ingredients into your skin-care routine without asking you to dig too deep into your pockets. It doesn’t take long for these products to make a difference in your skin and in your wallet.
The brand is within your means, and the entire operation is intuitive to browse and shop online and in stores. Each product in The Inkey List is known as solely for its primary ingredient, meaning what you see is what you get. While we love a great pun in a product name, we appreciate how The Inkey List cuts to the chase. For example, if you must try a hydrating hyaluronic acid serum, go straight for the serum called (you guessed it) Hyaluronic Acid Serum. You’ll notice this über-transparent naming system with all their products. If you wish clarification about which ingredients are best in your skin, the positioning also offers loads of helpful info to guide your alternative.
With greater than 30 reasonably priced, ingredient-focused products in The Inkey List’s lineup, it’s hard to know where to start. While we’re fans of all the pieces the brand makes, we have narrowed our top picks all the way down to nine divine products. Enjoy!
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