Written by 8:56 am Travel Views: [tptn_views]

Battle Over Travel Rewards as Delta and Others Rethink Loyalty Programs

Ennismore, the hotelier whose portfolio includes boutique brands reminiscent of Delano and Mondrian, offers a membership program more akin to a WeWork than a hotel brand. The chain’s Dis-Loyalty program offers no elite status tiers and no points to earn. Instead, for $18 per 30 days (or $216 annually), guests receive 50 percent off stays at newly opened hotels and discounts on food and beverage.

In announcing this system last July, the founder and chief executive, Sharan Pasricha, said this system aimed to “break the standard loyalty model” by inviting members to explore the corporate’s various brands quite than rewarding them for stays.

Other travel brands, like Expedia, the net travel agency, are also throwing their hat within the loyalty ring. Expedia recently began a rewards program, One Key, where members can save as much as 30 percent on bundled flight and hotel bookings. Additionally, members earn 2 percent in OneKeyMoney for each dollar spent on hotels, vacation rentals and more, and 0.2 percent in OneKeyMoney on flights. You earn one point for every dollar spent, but you’ll be able to earn across programs, particularly should you’re booking flights, a process known amongst frequent fliers and road warriors as double or triple dipping. If you book through One Key, you get that program’s points, plus points in your bank card loyalty program and, should you’re a member of the airline’s frequent flier program, those points as well.

However, there are some limitations. OneKeyMoney will be used only on “pay now” hotel reservations and vacation rentals participating in this system. You’ll also must have enough OneKeyMoney in your account to cover the complete cost of a flight — including taxes and costs — to book using One Key points. And as is mostly the case when booking through O.T.A.s, you won’t receive the same old perks at a hotel, like upgrades or a welcome amenity, when not booking directly.

Among the newer players is Bilt, which goals to disrupt the present market by appealing to renters, who make up roughly 36 percent of American households, in accordance with data from the Pew Research Center.

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