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‘Ask for Ellen’ launches at Morrisons with free crumpets offer this October

Isobel Lawrance

nineteenth Oct 2023

The school holidays could be daunting for folks. It’s a time of great fun, quality time with the youngsters and amazing memories. But all of this will feel overshadowed by the fee of living continuing to bite. 

Being away from school means free school meals are placed on pause and costs can stack up for folks. Food, energy and entertainment costs for six long weeks can put a strain on our wallets. Previously, Morrisons partnered with Heinz for the campaign ‘Ask for Henry’, where people could get a free meal of a jacket potato and beans. Now, Warburtons has partnered with the supermarket giant to launch ‘Ask for Ellen’, to offer support to families throughout the college break. 

Ask for Ellen

Simply ‘Ask for Ellen’ at any Morrisons café and you may receive a portion of two standard crumpets, with butter and jam free of charge. No questions asked, just delicious food for you and the youngsters. The initiative is called after founder Ellen Warburton, who established the brand in 1876. 

Ask for Ellen runs from Oct 23 to Nov 5 and might be available to everyone, all day, every single day. T&Cs apply. Morrisons may even proceed to break its Kids Eat Free initiative in its cafes, where little ones can receive a free meal with the acquisition of an adult predominant price £4.49 or more. 

The Warburtons Foundation 

New research by The Warburtons Foundation found that a staggering 64% of fogeys are frightened in regards to the increased costs of their child being at home for the summer. The survey of 1,000 parents of school-aged children also found that folks think the college holidays will cost them almost £200 extra over the six weeks, because of childcare and family activities. Seventy-one per cent of respondents said they’re preparing themselves to purchase more snacks than normal to plan for day trips and activities to maintain children ate up the go. 

The research also revealed the added financial pressure facing families as schools break up for the summer. When questioned in regards to the typical six-week break, 58% of fogeys suggested they’ll need to contend with additional childcare costs as they juggle work and their kids. 

Chris Strong, Morrisons Café Buying Manager, said:

‘Supporting our customers through the school holidays is incredibly necessary to us as we all know that many families worry about catering for extra meals which can be often covered through the school term time. We are due to this fact pleased to be partnering with Warburtons this summer and offering our customers two toasted crumpets, with butter and jam after they visit a Morrisons café and Ask for Ellen.’ 

Jonathan Warburton, Chairman of Warburtons, commented:

‘Whilst the summer holidays offer a likelihood for families to enjoy time together, we all know that the truth could be very different for a lot of families. As the cost-of-living crisis continues to place pressure on household budgets we desired to offer slightly to support to families through the vacations. Being in a position to help families across the country is as necessary to us today because it was to Ellen Warburtons back in 1876.’

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