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What Are Cookies and How Do They Track You Online? – Entrepreneurship

The web is an enormous space, and as you navigate through it, you allow behind digital footprints. One of the first tools that web sites use to recollect you and your preferences are “cookies.” But what exactly are these cookies, and the way do they track your online activities?

The Basics of Cookies

Cookies are small text files that web sites store in your computer or mobile device if you visit them. They contain details about your visit, akin to your chosen language, login details, and other settings. This signifies that if you revisit the web site, it could present tailored options based on the knowledge it has stored about you, enhancing your browsing experience.

Types of Cookies

There are several sorts of cookies, including:

Session Cookies: Temporary cookies which are deleted once you close up your browser.

Persistent Cookies: These remain in your device until you delete them or they expire. They’re utilized by web sites to recollect you and your preferences over time.

Third-Party Cookies: Placed by web sites aside from the one you’re visiting, often by advertisers to trace your online behavior across different sites.

How Cookies Track You

The Role of Third-Party Cookies

While cookies enhance your browsing experience by remembering your preferences, third-party cookies play a big role in tracking your online behavior. Advertisers often use these cookies to construct a profile of your online activities, which helps them deliver targeted ads. For instance, in case you’ve been trying to find a vacation package, you may start seeing ads for travel deals on various web sites you visit.

Benefits and Drawbacks of Cookies

Cookies undoubtedly make our online experiences smoother. They remember our login details, shopping cart contents, and other preferences. However, the downside is the potential invasion of privacy. With third-party cookies tracking our every move, it could feel like we’re always under surveillance.

Protecting Your Online Privacy with VPNs

How VPNs Enhance Privacy

A Virtual Private Network (VPN) is a tool that encrypts your web connection, ensuring your online activities remain private. By masking your IP address and routing your traffic through secure servers, VPNs make it difficult for web sites and advertisers to trace you. This signifies that even when cookies are stored in your device, they won’t be as effective in constructing a comprehensive profile of your online behavior.

Introducing surfshark: A Leading VPN Solution

Surfshark is a renowned VPN service that provides robust online protection. With its strict no-logs policy, high-speed servers, and advanced encryption, surfshark ensures that your online activities remain private. By using a VPN like surfshark, you’ll be able to significantly reduce the tracking capabilities of cookies and revel in a more private browsing experience.


Cookies, while useful, include privacy concerns, especially when third-party entities use them to trace our online behavior. However, tools like VPNs, especially reliable ones like surfshark, offer a layer of protection, ensuring our online activities remain private. As web users, it’s crucial to concentrate on these tools and use them to safeguard our online privacy.


1. What’s the first purpose of cookies?

Cookies are designed to reinforce your browsing experience by remembering your preferences and settings.

2. Can I block cookies on my browser?

Yes, most browsers let you block cookies, especially third-party ones. However, this might affect some website functionalities.

3. How does a VPN like surfshark protect against cookie tracking?

Surfshark encrypts your web connection and masks your IP address, making it difficult for web sites and advertisers to trace your online behavior.

4. Are all cookies bad for privacy?

Not all cookies are harmful. While third-party cookies can track your behavior across sites, first-party cookies are generally used to reinforce your browsing experience on a selected website.

5. Do VPNs block cookies?

VPNs don’t block cookies, but they make it harder for cookies to trace your online activities effectively.

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