Unauthorized artificial intelligence-powered recreations of individuals’s voices and pictures can be banned under a proposed bill by a bipartisan group of United States senators.
In an Oct. 11 press release, Democratic Senators Chris Coons and Amy Klobuchar, together with Republican Senators Marsha Blackburn and Thom Tillis, released a discussion draft of the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act.
Companies or individuals that create an unauthorized AI replica of somebody — living or dead — can be accountable for damages under the act together with platforms that knowingly host unauthorized AI copycats. Penalties would start at $5,000 per violation.
The bill allows for limited uses of unauthorized AI replicas protected by the First Amendment, including those used for news, as a part of documentaries or for “comment, criticism, scholarship, satire, or parody.”
“Creators across the nation are calling on Congress to put out clear policies regulating the use and impact of generative AI,” said Senator Coons in an announcement. “Congress must strike the fitting balance to defend individual rights, abide by the First Amendment, and foster AI innovation and creativity.”
Senator Blackburn added the bill is a “good first step” to guard songwriters, actors, and U.S. creatives, who “deserve the fitting to own their name, image, and likeness (NIL).”
The draft bill comes amid a surge in songs created with the assistance of AI tools that emulate artists with tons of hosted on streaming platforms corresponding to YouTube and SoundCloud.
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The track “Heart on my sleeve” by anonymous TikTok user “ghostwriter977” used AI vocals of artists Drake and The Weeknd and went viral earlier this yr, garnering tens of millions of views before it was struck from the platform.
AI-generated likenesses have also been a friction point within the Hollywood actor strikes and negotiations — with the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) union backing the proposal.
THIS is the longer term: AI protections for voice and likeness, a useful tool for performers.
Thank you to Senator @ChrisCoons, Senator @MarshaBlackburn, @SenAmyKlobuchar and @SenThomTillis for driving the NO FAKES Act. https://t.co/g9fiKCbHHD
— SAG-AFTRA (@sagaftra) October 12, 2023
On Oct. 11, SAG-AFTRA said negotiations with the Alliance of Motion Picture and Television Producers (AMPTP) broke down, claiming the latter refused to “protect performers from being replaced by AI,” amongst other reasons.
In a statement the identical day, the AMPTP said “it is evident that the gap between the AMPTP and SAG-AFTRA is just too great, and conversations aren’t any longer moving us in a productive direction.”
On Sept. 27, the Writer’s Guild of America (WGA) ended its strike after nearly five months following the union reaching a take care of the AMPTP on AI usage in author’s rooms, together with higher wages and fairer contracts.
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