PARIS, FRANCE – NOVEMBER 01: Gamers play the video game ‘Street Fighter 6’ developed and edited by Capcom during Paris Games Week 2022 at Parc des Expositions Porte de Versailles on November 01, 2022 in Paris, France. After two years of absence linked to the Covid-19 pandemic, Paris Games Week is making a comeback in Paris. The event celebrating video games and esports might be held from November 2 to six, 2022. (Photo by Chesnot/Getty Images)
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Japanese game developer Capcom is well-known for video games like Resident Evil, Marvel vs. Capcom, and Street Fighter — but it surely doesn’t want to simply capture gamers’ hearts, but moviegoers’ as well.
At the Tokyo Game Show in Chiba, Japan, its chief operating officer Haruhiro Tsujimoto told CNBC that Capcom’s strength in games is that it’s capable of sell each latest and old titles alike.
Tsujimoto pointed that Capcom releasing latest game titles almost every yr to already existing franchises, comparable to Street Fighter and Resident Evil, “indicates that we’ve got a robust and top quality catalog.”
The company is planning to release a sequel to motion role-playing game Dragon’s Dogma after over 10 years. It was featured on the Tokyo Game Show but an official release date has yet to be confirmed.
Tsujimoto told CNBC’s Will Kouloris the approach is “certainly one of our major strategies,” and that it “results in the continued sales of our brands that we’ve got released up to now.”
Capcom is not any stranger to the film industry, having seen a live motion movie Street Fighter made in 1994 and Resident Evil made into seven movies since 1997.
“Capcom was certainly one of the primary firms to collaborate game business with cinema business,” Tsujimoto identified. “We have experienced the synergistic effects of doing so, whereby movies sell well and games sell well, when a game is made right into a movie.”
As such, the corporate is deepening its foray into the film industry by organising Capcom Pictures in Hollywood in 2022, and this film production company will aim to supply more movies there.
“Our company will proceed to evolve further in the longer term. Our strategy is to proceed to develop each game production and film production, and to take digital entertainment to latest heights by having these businesses not only compete but additionally encourage one another.”
While generative artificial intelligence has being touted as the following major step within the tech industry, having the potential to create text, pictures, and even videos, it could not come to the sport development industry so soon.
Tsujimoto said that integrating AI in game development is a “tricky situation” where “lots of issues must be addressed before we are able to actually integrate generative AI to our operations.”
On Wednesday, Hisashi Koinuma, president and chief operating officer of Koei Tecmo Games echoed the identical view.
He told CNBC that challenges still remain when utilizing generative AI in game development.
“We are still within the strategy of researching and studying how and to what extent generative AI, including rights-related issues, will profit game production, and the way much it would contribute to creating higher games.”
Camcom’s Tsujimoto, nevertheless, highlighted that generative AI could be utilized when it comes to improving efficiency in workforce and development — but the corporate continues to be within the strategy of researching its use for game development
The COO said that this may not be done by reducing the variety of developers, but by improving the efficiency of Capcom’s development through more efficient allocation of personnel while utilizing generative AI.