– Points are back and may be earned on chosen products and fuel –
– Lower prices with More exclusive cards and personalized offers –
– New ‘More Reasons To Shop At Morrisons’ Brand Campaign With Rework Of Iconic Coronation Street Jingle Debuts Tonight –
Morrisons is giving customers “More Reasons to Shop at Morrisons” with the nationwide launch of its latest Morrisons More Card loyalty scheme, which incorporates the return of popular Morrisons Fivers cards.
In addition to the brand new loyalty programme, a significant latest promoting and branding campaign kicks off today which brings to life the slogan ‘More reasons to buy at Morrisons’ which was introduced within the era of Sir Ken Morrison and still resonates strongly despite being last utilized in 2006 12 months.
Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers told us how much they missed Morrisons Fivevers so we brought them back as a part of a radical overhaul of the Morrisons loyalty programme. The latest More Card, which replaces the My Morrisons scheme, will enable customers to earn points on chosen purchases, including fuel, and exchange these points for discount Fridays on purchases. The card can even give customers access to exclusive More Card pricing with market-leading discounts on customers’ favorite products.
“In addition to the launch of a latest loyalty program, we’re excited to announce our latest brand campaign ‘More Reasons to Shop at Morrisons’. Customers tell us there are such a lot of distinctive and motivating reasons to decide on Morrisons, corresponding to helpful suggestions from our seasoned butchers and fishmongers, our commitment to British meat products or fan favorite freshly baked donuts, and although they weren’t used for a very long time, “More Reasons” still really resonates. We’ve brought it back in a giant latest campaign that celebrates the actual the explanation why customers select Morrisons in a fun and accessible way. And yes – even the enduring jingle returns!”
Today’s announcement demonstrates Morrison’s commitment to offering quality products to customers and follows 4 waves of price cuts this 12 months. In addition to the loyalty scheme, Morrisons will proceed to supply customers “More Reasons to Shop at Morrisons” with great deals on a wide selection of products that matter to them, including the large brands and Morrison’s unique counters on Market Street – where expert colleagues, including including, amongst others butchers and bakers prepare fresh food for patrons. For example, this week customers can pick up a 20-piece British BBQ meat pack for £9.99, eat two breakfasts for £10 at Morrisons Café or buy six bottles of wine and save 25%.
The latest More card, which may be used as a physical or app card, has been tested in multiple stores over the past few weeks, with very positive customer feedback. Customers will have the option to earn points on chosen products and counters in-store and online, in addition to earn five points for each liter of fuel purchased at a Morrisons petrol station*. Example points available this week include:
- 100 points more for each five packs of donuts (89p)
- 500 extra points for each £5 spent on the pizzeria
- 600 more points for each £6 spent at a Morrisons coffee shop
- 100 extra points for every package of British BBQ meat from the butcher’s counter.
When a customer saves 5,000 points, they’ll receive Morrison’s Fivevers, which may be redeemed for a future physical or online store.
The Morrisons program with market-leading exclusive offers, which was launched last October for loyalty card members, stays a key feature of the brand new program and the range of offers will proceed to grow. More Exclusives cards allow customers to reap the benefits of industry-leading deals and discounts, which during launch week include:
- A pint of vodka for £17
- Nescafé Gold 300g and Nescafé Original 200g for £4.99
- Pringles for £1.25
- Cathedral City Cheese 350g for £3.00
- Fish Friday – 20% off fresh fish from the Market Street Fish Stand every Friday
- Steak Saturdays – 20% UK Steaks from the Market Street Meat Stand every Saturday.
More Card customers may reap the benefits of:
Personalized offers – App users will have the option to activate their deals on their device while card users will receive vouchers at checkout that may be redeemed for a future purchase
surprises – Surprise offers will assist you to benefit from key moments, corresponding to flowers for Mother’s Day or candy for Halloween
Basket bonus – When a customer scans the app or swipes their card, they might be eligible for a bonus offer. It may be money from the shop or a treat from the counter in Market Street.
The brand’s latest ‘More Reasons to Shop at Morrisons’ campaign, co-created with Leo Burnett, debuts today on Coronation Street. The campaign, which incorporates a brand latest appear and feel, will run across TV, radio, print, digital displays, social media and away from home, in addition to in Morrisons stores and online.
* Excluding franchise gas stations.
