HBO Max is just Max now, however the transition hasn’t been smooth for users, and the brand new brand is, quite frankly, a halfwit (to place it mildly). So users took to social media to specific their frustrations.
Introducing Max Now Streaming | max
HBO Max has officially launched its rebranded streaming platform, Max, which incorporates select Discovery+ content along with its library of Warner Bros. movies, DC Universe movies, the Harry Potter series and more. However, the launch wasn’t with out a hiccup or two as users experienced login issues and various technical difficulties. Twitter has quickly change into a hub for complaining and punishing the platform’s sloppy transition (in addition to the final alternative of rebranding to such non-descriptive nomenclature).
Some users refuse to simply accept the change
His mom named him HBO Max, I call him HBO Max. pic.twitter.com/JipoDBimS8
— Cojo (@CortneyJohnelle) May 23, 2023
I still call it “ABC Family.” I call it “HBO Max” ceaselessly.
— Rohita Kadambi (@RohitaKadambi) May 23, 2023
If it has to do with work, I am going out
Wait a minute, you might have to manually DOWNLOAD a very different app to go from HBOMax to MAX??? pic.twitter.com/gUcE9W16MD
— Tom Zohar (@Tom Zohar) May 23, 2023
Do I even have to download an entire other app to go from HBO Max to Max itself? Can’t you only flip the switch? pic.twitter.com/oq6ru99X43
— Personal Reputation Manager Gerri Kellman (@ForgeCarter) May 23, 2023
“HBO Max just isn’t updating, you must download a latest app for Max”
— Sopranos World (@SopranosWorld) May 24, 2023
Technical problems straight from the gate
well…they killed HBOMax and the brand new app wont even allow you to log in 😭 what a joke pic.twitter.com/aHJ883lWmT
— Eljohn Macaranas (@EljohnMacaranas) May 23, 2023
Imagine if other brands made such a silly alternative…
In honor of HBO Max’s rebranding to Max, I’ve done these designs for other brands pic.twitter.com/H6RYQB61MZ
— Eric Zhu (@ericzhu105) May 23, 2023
Peacock joined within the joke
I do know you’re all very dissatisfied but *no* I will likely be ditching the primary half of my name anytime soon 👀
— peacock (@paw) May 23, 2023
Dictionary.com took a page from Peacock’s tutorial
Yes, HBO Max is removing “HBO” from its name and no, we will not be removing “tionary” from our name.
— Dictionary.com (@Dictionarycom) May 23, 2023
New York State did the identical
Inspired by the rebranding of HBO MAX to MAX, we’ll now be referred to as STAN pic.twitter.com/FRh05MZ4ha
— New York State (@NYGov) May 23, 2023
You cannot erase tangible evidence
after they come change the hbomax button on my distant to max only pic.twitter.com/GKGRtBBBY4
— e (@disasterp1ants) May 23, 2023
Max still has to inform people it’s HBO
You can tell MAX was a superb branding move because that they had to maintain HBO within the app name so people would know what the heck it was.
I might humbly suggest that “HBO Max” is cleaner branding than “Max: Stream HBO, TV and Movies” pic.twitter.com/AamLSMXeqN
— Jonathan Brak (@JonathanLack) May 23, 2023
We will always remember you, HBO Max
#HBOMAX: larger than the entire sky pic.twitter.com/Y5oTNhEFi9
— Hailey 🐝💜 (@nobodynoswift) May 23, 2023
While Max is now home to more streaming options, much of Discovery+’s content falls in need of the content HBO has celebrated for a long time. So the mix doesn’t appear to match the brand. Not to say that the name “Max” is totally nonsensical and having to download a latest app is a hassle (appears to be avoidable). Here are the bosses of the nobles making decisions that annoy their foremost demographic.
