NBCUniversal’s head of world promoting, Linda Yaccarino, has resigned to affix Twitter as the subsequent chief executive.
Twitter owner Elon Musk confirmed the loan in a tweet on Friday.
“I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!” Musk wrote on Twitter. He said he would “focus totally on business operations while I concentrate on product design and latest technologies.”
He added, “I’m looking forward to working with Linda to show this platform into X, an app for all the pieces.”
The announcement comes a day after Musk said via Twitter that he would step down and that there could be a latest CEO of the social networking site, although he didn’t name the brand new person. Musk said in his tweet that the person would start work in about six weeks.
Yaccarino joined NBCUniversal in 2011 and has risen to the highest of the corporate’s global promoting business. On Monday, the pinnacle of promoting was scheduled to attend the NBCUniversal Upfront event at Radio City in New York City – a sales presentation that the corporate and other media hosts for the promoting industry every May.
The long-time CFO brings to Twitter a wealth of relationships with CMOs and other CMOs at a time when the platform witnessed an advertiser flight – so losing billion dollars – after taking up Musk last 12 months.
Musk accomplished the $44 billion acquisition of Twitter last October. Soon after, he fired the corporate’s top management and laid off 1000’s of employees.
Many corporations have halted promoting spending on the platform as Twitter has seen a rise in offensive statements and rhetoric, as documented by several advocacy groups. In an try and compensate for the lack of ad revenue, Musk created a latest subscription service, Twitter Blue, which offers features resembling the power to compose longer tweets.
Yaccarino and Musk sat together key interview at a marketing conference in Florida in mid-April. During the conversation, the 2 discussed the role marketers play in the longer term of Twitter, in addition to its place within the cultural conversation.
During the Musk conference supposedly tried to reassure advertisers that Twitter was a worthy place for his or her brands.
Yaccarino’s departure from NBCUniversal got here weeks after Jeff Shell was removed as the corporate’s CEO after admitting to having an inappropriate relationship with an worker. Instead of replacing Shell, NBCUniversal’s leadership will report back to Mike Cavanagh, president of the parent company Comcast.
On Friday, NBCUniversal reported that Yaccarino could be leaving the corporate with immediate effect, and Mark Marshall, current president of communications, will leave the corporate.
Marshall will report back to Mark Lazarus, president of NBCUniversal Television and Streaming. Lazarus and Marshall will likely attend the NBCUniversal Upfront presentation on Monday, CNBC’s David Faber and Julia Boorstin reported on Friday.
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