Every month we feature the most cost effective supermarket within the UK, in response to the buyer website Which?.
Last month, we revealed that the most cost effective supermarket in March 2023 – excluding Aldi and Lidl discounters – was Sainsbury’s. This was surprising to many, as many consumers often perceived Sainsbury’s as an “upscale” or costlier store.
We’re back this month with the most cost effective place to buy groceries in April 2023.
And the winner is…
Aldi!
Monthly evaluation by Which? compares the costs of a basket of 39 popular groceries in eight of the UK’s largest supermarkets. The consumer champion found that in April shoppers could save a neat £17 on a basket of Aldi items, in comparison with the costliest store.
The results showed that a basket of 39 Aldi goods cost a mean of £69.99 over the month. Lidl wasn’t far behind, with a price difference of just 65p (£70.64). However, the difference between supermarkets has widened, with March results showing a difference of just 25p.
Waitrose emerged as the costliest supermarket, averaging £87.33 in a month – a staggering difference of £17.34 or 24.7% more.
A big cart with 135 items was also compared. These items consist of the unique 39 products and 96 others. However, this evaluation excluded Aldi and Lidl as they don’t sell the total range of things included – reminiscent of branded items.
The least expensive stroller was from Asda and value £343.46. The next least expensive was Sainsbury’s which cost £10.50 more or £353.96 per cart. The most costly stroller was once more the Waitrose – almost £40 greater than the Asda (£382.22). That’s 11.2% more!
Again, this evaluation from Which? shows that buyers could make significant savings depending on where they most frequently buy food. While more supermarkets are introducing discounts and value brands, more must be done to support consumers with rising food costs.
Ele Clark which one? Retail Editor said:
“Food and drink prices proceed to rise as people suffer from the worst cost of living crisis in a long time. It’s no surprise that many individuals turn to discounters reminiscent of Aldi and Lidl when our research shows they will save as much as £17 on a basket of on a regular basis groceries this fashion.
“Supermarkets are currently not doing enough to assist shoppers. Which? believes that enormous retailers have a responsibility to be certain that everyone has quick access to basic, reasonably priced groceries in a close-by store, and to supply transparent and comparable prices so that individuals can easily determine which products offer one of the best value.”
