You could have heard a latest song from pop sensation Drake and The Weeknd pop on social media last weekend.
The song “Heart on my sleeve” about The Weeknd’s ex-girlfriend Selena Gomez has turn into an online hit. 20 million views on Twitterand 11 million views on TikTok.
Only one problem – none of them were real.
Song was created by an anonymous TikTok musician named Ghostwriter977 using AI-generated replicas of the artists’ voices.
Universal Music Group (UMG) was not thrilled. The publisher told all music streaming platforms to download the deepfake track on Monday. It was ripped from YouTube, Twitter, TikTok, Amazon, SoundCloud, Tidal and Deezer today.
In a press release, UMG said that the usage of generative AI of their artists’ music “is each a violation of our agreements and a violation of copyright law.”
The music publisher added that it has a “legal and ethical duty to forestall the usage of their services in a way that harms artists.
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Legal and ethical issues raised
Using AI to duplicate artists’ vocals infringes on their mental property, but it surely’s not clear if the Fake Drake song infringed copyright since the musical composition was original.
“We’re all waiting for the court’s decision to inform us whether the training data is okay or not,” said Edward Klaris, a media lawyer at Klaris Law told NBC News. “Here they use all of the pre-existing songs to create latest ones.”
He added that “The Supreme Court could resolve it is not copyright infringement since it’s transformative… or they might say something else like, ‘This is copyright infringement.’ You cannot just take people’s songs and duplicate them to make latest songs that sound like that.'”
In addition to legalizing the song, UMG questioned the ethics of those that create and eat songs corresponding to “the center on the sleeve”.
“It begs the query of which side of the story all stakeholders within the music ecosystem wish to be on: the side of artists, fans and human creative expression, or the side of deep fakes, fraud and denial of artists due compensation.”
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