Creating relevant content is essentially the most difficult task for any organization in any industry. This is as a consequence of the dearth of adequate resources, growing competition, changing trends, combating the proper methodology, while maintaining quality. This is where the necessity is available in modular content. Read on to seek out out more!
What is content modularity?
Content modularization creates small blocks of content or “modules” that can be pre-approved, stored, and reused across multiple channels. The modular approach to content marketing is right for brands using omnichannel marketing strategies. Each module can turn out to be a part of the entire and even function independently.
There are several types of content that marketers can use. Let’s meet a number of the outstanding ones.
- Content block: It is the smallest individual piece of reusable content, comparable to a bit of text, a disclaimer, etc.
- Content Set: These are bundled assets used together across distribution channels, and content creators can deconstruct them into smaller blocks and reuse them in other content.
- Contents: The last group of resources presented to the client are appropriate sets of content together with the styling of the presentation layer.
Each modular content block incorporates every thing needed to inform an entire story, comparable to product statements, testimonials, graphics and logos. The ability to assemble modular content blocks in various mixtures could be in comparison with Lego bricks, where a couple of modules give countless possibilities for innovation.
What is modular content marketing?
Modular content marketing uses modular content blocks uniquely combined right into a creative content model for every marketing channel. It is especially utilized in the FMCG, pharmaceutical and retail sectors where people often request more personalized content. For example, an individual with type 1 diabetes can’t be satisfied with content in regards to the type 2 diabetes weight loss plan.
The modular content ecosystem is a central repository of name assets, special claims, testimonials, etc. Combining these modules with approved tactical templates allows marketers to create additional content in minutes as a substitute of working for every week.
Let’s take an example of content modularity: You are writing content on Healthy Meals: What Can I Eat to Fight Diabetes? You can divide the content into 4 modules: breakfast, lunch, dinner and dessert.
Each modular content block is a standalone piece of content, and together they create a bigger content. Again, you should utilize the blocks to construct relevant themes comparable to 5 healthy desserts for diabetics, 3 healthy breakfast ideas which are freed from added sugar, etc. They could be further rearranged and reused to create newer content.
To create an efficient modular content strategy, follow these steps:
- save the content in accordance with the very best search engine optimization practices (keywords, readability, factual information). Only write as much as 170 words per module and be sure that it’s usable on any platform.
- each content module should answer a selected query and might grab your audience’s attention.
- each content module should function as a standalone item, but find a way to convey the complete message.
How does modularity affect and scale content operations?
Content modeling and content scaling are difficult brands as a consequence of increased needs for personalization, localization and omni-channel requirements. In this manner, we are able to take a modular content approach to get the next advantages.
- Personalized content: Modular UX content provides custom content modeling to enhance user experience. Thus generating leads and driving quality traffic to your website from different platforms.
- Fast Content Creation: Teams can create more content in less time and spend the remainder of their time developing priceless, reusable content.
- Easy content modification: It keeps you away from approaching long linear operations on the content, as a substitute it learns what works and what doesn’t work within the content and changes it as needed.
- Shorter approval time: When you will have a modular content block, you do not have to begin every thing from scratch as they’re pre-approved after reviewing branding and industry regulations.
The advantages of a modular approach to content marketing help brands and marketers meet the increased consumer demand for more content without compromising quality.
Embracing modular content is the very best strategy to take care of the increasing pressure from content creators to create and publish more content quickly, often and in quick succession. We make sure the delivery of high-quality personalized content and higher automation of multi-channel marketing campaigns. To discover more, ask us today!
