Meta Platforms on Friday launched a subscription service within the US that will allow Facebook and Instagram users to pay for verification in the identical vein as Elon Musk’s Twitter.
The Meta verified service will give users a blue badge after verifying their account with a government ID and can cost $11.99/month online or $14.99/month on Apple’s iOS and Google-owned Android, Meta said in a press release.
The service, which Mark Zuckerberg’s Meta tested in February, follows within the footsteps of Snapchat in addition to messaging app Telegram, and is the most recent effort by the social media company to diversify its promoting revenue.
Following Musk’s $44 billion buyout last yr, Twitter launched its Blue subscription service, which allows people to pay for a blue checkmark that was previously restricted to the verified accounts of politicians, journalists and other public figures.
The first launch of Twitter Blue in November led to a spike in users impersonating celebrities and types on the platform, prompting the corporate to pause the service and relaunch it with in another way coloured checks for people, businesses and governments.