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Netflix reveals more details about password-sharing crackdown

Netflix on Wednesday unveiled plans to crack down on account password sharing on its streaming platform, including establishing a primary location and paying a number of dollars for a further member.

The video streaming giant, which estimates 100 million users worldwide share a shared account, said members can now easily manage access to their account, transfer their profile to a recent account, and still easily watch Netflix on their personal devices or sign up to a recent TV.

“So, over the past yr, we have been exploring different approaches to deal with this in Latin America, and now we’re able to roll them out more widely in the approaching months, starting today in Canada, New Zealand, Portugal and Spain.” the corporate wrote in a blog post.

Netflix Standard or Premium plan members in lots of countries can add a further member sub-account for as much as two people for a further fee of CAD 7.99 ($6) per thirty days per person in Canada, NZD 7.99 ($5) in New Zealand, 3.99 euros ($4.28) in Portugal and €5.99 ($6.42) in Spain, the corporate said.

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Netflix estimated that 100 million worldwide use a joint account.

The company lost subscribers in the primary half of 2022 in consequence of stiff competition from rivals, prompting it to look more seriously at password sharing and launch an ad-supported plan.

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