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Often once I help clients gain media attention by telling stories to journalists, after all they’re initially completely happy and even excited. Watching the fruits of our labor come to life in news stories is a thrill.
But what happens after? Often nothing.
When you have put a whole lot of effort into securing your earned media share, it seems a bit short to share and rejoice just the day you see a chunk – and stop there. Press coverage will help your brand gain visibility and credibility… but not if nobody sees it.
So what are you able to do to get more value out of the media placements you have worked so hard for? Here’s find out how to benefit from your media wins and get probably the most out of each:
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