Since the start of meme culture, a whole lot of inconspicuous people have grow to be viral overnight sensations, and funny gifs, videos or photos of them are used as meme templates everywhere in the forum.
For one 9-year-old who became a Vine meme years ago, that success is about to repay.
Dieunerst Collin went viral after a person videotaped him on Vine, pondering he was the famous Vine star on the time, Lil Terrio, who had the saying “OOOH” in a cute voice.
When a person approached Collin on the soda fountain in Popeyes, New Jersey, asking him to deliver the road, Collin gave him a sideways look in a hilarious loop that has been used on the Internet for years.
Fans who learned of Collin’s soccer successes posted a photograph of him winning the state championship with the East Orange High School soccer team in New Jersey, side by side with the unique meme and the identical expression a few years later.
Side-by-side was quickly picked up by SportsCenter where it received over 1 million likes on Instagram.
Collin is now an offensive lineman for the Lake Erie College soccer team in Painesville, Ohio, which caught Popeye’s attention after zealous Twitter and Instagram users (and Collin himself) called on the brand to make an NIL take care of him, essentially a university brand partnership athletes.
“I believed this was probably a possibility I could get with Popeyes to not less than get through,” he said ESPN. “I went on Instagram and decided to post asking everyone to repost and tag Popeyes not knowing I used to be going to get all of the support I got. People just began joining my post and other people who were on the “SportsCenter” post and I feel Monday afternoon Popeyes sent me a DM and said we actually desired to work with you.
Popeye confirmed on Thursday that the deal had been signed.
— Popeyes (@Popeyes) January 12, 2023
“All I can say is that I’ll promote this business like crazy,” Collin said USA TODAY. “I actually love Popeyes myself.”