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So many messages wander away in translation as you type or save. How to convey the tone of voice or feeling in a maximum of 280 characters?
According report, adding emoticons to social media posts increases engagement and lowers promoting costs. While old marketers scoffed at emoticons, these little smileys can add tons of personality to a boring message. And they don’t seem to be only for style.
Why use emoticons?
emoticons add real value to your message. Intercom I discovered it Emails sent by an organization containing emoticons are 4 times more prone to get a response from the shopper. Adding an emoji at the tip of a sentence can tone down a message that will otherwise encourage sales. Here are more data that may persuade you:
- Emojis in the e-mail subject line can increase your open rate by 3-4%.
- The more emoticons you utilize in your Instagram captions, the more more interactions.
- Adding emoticons to your ads can increase click-through rates and improve overall performance.
- Humans are visual by nature, which suggests they will process emoticons faster than reading and understanding your sentences.
Associated with: What can emoticons tell us about diversity and inclusion?
How to make use of emoticons in marketing?
Departing from the information and adding a smiley at the tip of the message may also add context and avoid misinterpretation. Emojis can provide help to say more with less effort and fewer characters. Here are 5 creative ways to make use of emoticons in your marketing.
1. Choose distinctive emoticons for branding
There are over three thousand emoticons available. While there’s nothing flawed with using emoticons that suit your message, using too many could make your brand look too casual and unprofessional.
It’s a superb idea to rotate between a handful of emoticons and use them as branding elements. Think about how McDonald’s took ownership of the fries emoji while Taco Bell petitioned for the taco emoji – which emoji are you able to make your personal?
Using emojis as a part of your branding can assist customers remember you higher. It can also be an easy and effective option to stand out from the competition.
2. Humanize your tone of voice
All messages from brands could be received with some skepticism. Don’t let your audience think you are only contacting them to sell them something (even should you are). Emojis are a fantastic tool to make your brand feel more human and closer.
While quick messaging and social media cannot replicate the intimacy of face-to-face communication, emoticons can fill in basic features of communication akin to facial expressions and body language.
Emojis are sometimes related to happiness, so adding an emoji at the tip of your message will show that you just are willing to assist and in addition make your recipients glad.
3. When words should not enough
Emojis have a way of moving things forward when words aren’t enough to convey your message. According to psychologists, emoticons can assist reinforce the meaning of a message. Adding emoticons can assist set the tone in your messages, akin to the way you speak.
For example, an easy “so long” may sound completely different than “so long” (smiley emoji). The former seems like a forced formality, while the latter expresses excitement.
4. Create your emoticons
While few brands have the ability and pull of Taco Bell, which officially prompted the Unicode Consortium so as to add the taco emoji in 2015, there’s nothing stopping you from designing your personal emoticons.
Brands like Sephora have created their very own emoji keyboard full of emoticons modeled after their products. Emoji Keyboard allows users to customize their emoticons, making the experience more exciting and personalized.
Having your personal emoticons is a fantastic option to strengthen your brand presence and switch your customers into brand advocates.
5. Polls with emoticons
You already know that emoticons can increase your engagement. Besides adding emoticons to your captions and text in your image, one other great option to integrate them into your marketing strategy is Interactive stickers on Instagram.
Use emojis to focus on the “this or that” vote in your Instagram Stories and discover what your audience thinks about your products. Combining interactive stickers and emoticons can effectively grab the eye of your audience and collect useful information in a fun and interactive way.
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But are emojis for you?
While the information may persuade you that each one these emotes are definitely worth the probability to be off-brand, it’s still vital to grasp the terms of the sport. If you are in a more traditional industry like banking, you would possibly want things to be emoji-free. Otherwise, you risk appearing unprofessional.
As with every thing, moderation is vital. Adding too many emoticons could make your brand look spammy. Consider running A/B tests in your ads to learn how your audience will react to the change. Don’t add emoticons by chance only for the sake of engagement. Always consider context and content, and do not forget that some emoticons can have double meanings.
Now that emojis have taken root in our every day communication, it is time for brands to catch up. Use the following tips to guide you and create a successful emoji marketing strategy.
